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Charlie's II

Charlie's II

By Dave Crisafulli

Improve inventory tracking Increase customer loyalty Cut business costs
01

Problems

Dave Charlies II Thumbnail

Inventory management struggles

Charlie's II needed to maintain accurate inventory records across hundreds of products. Before Bottle POS, staff spent hours manually checking stock levels and reconciling discrepancies.

"Challenges I face as a liquor store manager include inventory management, sales reporting, and product retention."

Specific pain points
Price management
It was difficult to keep prices up to date when vendors changed prices unexpectedly.
Credit card fees
Processing fees were cutting deeply into the store's profit margins, costing thousands each month.
Customer retention
Without a formal loyalty program, Charlie's II struggled to track regular customers and reward them for their business.
02

Discovery

Searching for a liquor POS

Dave knew he needed a POS system built specifically for liquor retail
— generic systems couldn't provide the features he needed.
The search process looked like this:

Online Search

Online search

Dave looked for a POS system tailored to liquor stores, with features that would help him solve his biggest struggles.

Immediate fit

Immediate fit

He discovered that Bottle POS was built by liquor store owners who understood the specific challenges of his business.

Real-time data

Comprehensive features

The system included inventory management, vendor relations, and customer loyalty tools in one integrated solution.

Hands-on exploration

Hands-on exploration

Dave worked closely with an onboarding specialist to get hands-on training and ongoing support.

03

Solutions

“Having a POS system that's specific to liquor stores is unbelievably helpful.” — Dave Crisafulli

BottlePOS-Inventory

Advanced inventory management

Bottle POS transformed how Charlie's II handles products coming into the store and going out to customers.

  • Automated invoice processing: "It saves me hours of time fixing invoices. I know if a price has changed right away and can take action immediately," says Dave.
  • Vendor management integration: The system connects directly with suppliers, streamlining ordering and receiving processes.
  • Real-time stock updates: Inventory counts update automatically with each sale, providing accurate stock levels at all times.
BPOS - Dual Pricing - Customer Display - Credit Card Transaction

Cash discounting

One of the most significant financial benefits came from Bottle POS's cash discounting capability.

  • Monthly savings: "The cash discount feature has saved us $4,000-$5,000 each month on credit card fees," Dave reports.
  • Customer acceptance: Customers have responded well to the discounts they receive for using cash.
  • Simple implementation: The system automatically handles different pricing, making it easy for staff to manage.
Bottle POS  (3)

Customer retention

The built-in loyalty program has helped Charlie's II build stronger relationships with regular customers.

  • Customizable points system: "My favorite feature is the customer retention program. We can assign different point values to bottles, and customers love getting rewarded," says Dave.
  • Purchase history tracking: The system keeps records of what customers buy, enabling personalized service and recommendations.
  • Targeted promotions: Charlie's II can now create special offers based on actual purchase data.
bottle-1-test

Inventory grading

The system's analytical tools have transformed how Charlie's II manages its product selection.

  • ABC classification: "Bottle POS has a great inventory grading system. If anything is sitting too long, it has an ABC grade system that shows what needs attention," Dave explains.
  • Smart reordering: The system highlights products that need to be restocked based on sales velocity.
  • Performance tracking: Charlie's II can now identify top performers and underperforming products with actual data.
04

Results

"I'd highly recommend Bottle POS to other managers. It will save you significant time and eliminate many frustrations," — Dave Crisafulli

Cost savings

  • Monthly savings of $4,000-$5,000 on credit card processing
  • A reduction in stockouts while maintaining lower overall inventory levels
  • Staff now spends less time on inventory-related tasks

Day-to-day improvements

  • Automated purchase orders based on actual sales data
  • Nearly eliminated pricing discrepancies between the POS system and actual costs
  • Simplified relationships with distributors through integrated systems

Happier customers

  • Regular customers now participate in the rewards program
  • Better inventory management means customers consistently find what they want
  • Staff can access purchase history to provide better recommendations

What problem are you trying to solve?

Customized loyalty programs
Built-in loyalty program with cards for individual customers. Allow regulars to rack up points and redeem rewards.
Detailed purchase history
Track buying patterns and create promos to retain current customers and win new business.
Personalized marketing
Use customer purchase history to generate personalized offers based on buying trends.

Software recommendation

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Take Bottle POS for a spin

Like Charlie's II, your store can benefit from specialized tools designed specifically for liquor retailers. Schedule a free demo today to see how Bottle POS can help your business grow.

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