By Roy Marden
Founded by a family team of two brothers and their father, Captain Marden's Seafoods started as a small fish market in 1945.
Since its humble beginnings, Captain Marden's has grown significantly. In addition to the beautiful fish market, they now run a restaurant and a food truck, along with distributing fresh seafood to local restaurants.
But despite all their success, not everything with the business was going swimmingly. Their traditional processes and outdated technology weren't keeping up with their growth.
"For 60-plus years in the retail store, there was no point of sale system. It was very old-fashioned."
Lack of visibility
Fresh fish comes in and moves out fast, and without an unbiased way to view sales data, it was hard to understand customer preferences and store performance.
Need to modernize
Roy Marden and his team were ready to modernize the store with a new system, but needed something that was easy to use and would work well with their established processes.
Time to implement
As a community staple, Captain Marden's couldn't afford to shut down its business while implementing and training on a new system. It needed to get the new system up and running quickly.
Roy knew that Captain Marden's couldn't continue to grow using the same old-school methods they'd been using for over 60 years — but if they were going to go through the effort to modernize their business, they needed to pick the right technology partner.
This was their evaluation process:
Roy started searching for POS systems online, which led him to Markt POS. A demo of the software quickly gave him confidence that it would be a good fit for Captain Marden's.
After a few product demos, Roy consulted with the onboarding team to learn how long the onboarding and training process would take.
Learning the new system was easy, and a dedicated onboarding specialist helped Roy understand the all of the backend functions.
After doing a deep dive of the system himself, Roy was confident to get the rest of his team up to speed quickly.
Better visibility: Tailored reports give Roy and the team a clear view of store performance. "My favorite feature is probably the reporting, like end-of-day reporting and tracking product sales."
End-of-day reporting: End-of-day reports provide clear insights into sales performance and cash flow.
