Brick-and-Mortar Marketing
Learn how to market a physical retail store, from choosing the right digital channels to turning your POS into a promotional tool. Built for owners who compete in person, not just online.
Build a Retail Marketing Strategy in 5 Simple Steps
Some say retail makes the world go ‘round. In fact, it’s currently estimated that retail sales will be up to $5.23 trillion by the end of this year in the U.S. alone.
7 Easy Ways To Make Your Retail Store Discoverable
Walk down any street, and you’ll see small retailers competing for the same customers. A corner grocery, liquor store, smoke shop, or mini market might have loyal regulars, but attracting new shoppers often comes down...
Local Marketing for Independent Retail: 7 Ways To Beat Chain Store Budgets
Marketing looks different when you run a neighborhood store.
5 Marketing Resources for New Business Owners
This year, running a small business has become more challenging than ever. COVID-19 has added unforeseen complexity to small business sales and marketing. Moreover, customers have
Content Marketing for Small Business: 4 Practical Strategies
Small business success hinges on your ability to nurture relationships with your community.
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Ways to Get to Know Your Customers Better
You want to understand your customers, right? Of course, you do. But in a world changing and growing quicker every day, it can be hard to truly know and understand who your customers are. For this reason, we thought it...
Retail Customer Segmentation: A Quick Guide
Are you tired of wasting money on retail marketing campaigns that don't convert? You're not alone. Generic "one-size-fits-all" marketing approaches waste money and miss opportunities.
Encouraging Customers to Support Small Business: 4 Fresh Ideas
Running a small business is rewarding — but it’s also hard work.
How To Greet Customers in Retail: 6 Examples To Try
The few seconds after a customer walks through your door for the first time are make or break. You have just a brief moment to invite them in, thank them for stopping by, and explain why they should shop with you.
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4 Retail Tips to Keep Customers Happy
Like any small business, retail shop owners have to make sure their customers’ first impression is a positive one. You have a few minutes to make or break their opinion, so it’s important to put yourself in their shoes...
Retail Customer Loyalty: 4 Ways To Keep Your Customers Coming Back
It’s one of the first retail lessons that any small business owner learns: it’s much easier to keep a customer than to attract a new one.
Retail Customer Loyalty: 4 Ways To Keep Your Customers Coming Back
It’s one of the first retail lessons that any small business owner learns: it’s much easier to keep a customer than to attract a new one.
6 Customer Appreciation Day Ideas for Retail You Can Use All Year
How can you show your customers how much you appreciate them? As a retail business, there are countless ways to show your customers that they are valued and appreciated. And a happy customer base helps build customer...
Top 5 Sales Promotions Ideas for Small Businesses
The most successful small business owners and managers know that sales promotions are among the most effective methods for increasing sales, fostering increased customer satisfaction, and
Preparing Your Retail Store for Cyber Monday
Readying your retail store for the holiday rush?
3 Easy Ways To Prepare Your Retail Store for Back-to-School Season
It’s here: Back-to-school shopping for first-time students, high schoolers, and folks headed off to college!
Entice Late Back-to-School Shoppers With These 3 Practical Promotions
Back-to-school season is quickly coming to an end — but that doesn’t mean it’s time to pack up quite yet. No matter the occasion or holiday, there’s always a group of last-minute shoppers that’s a bit behind the crowd.
Let's get specific. Now that you have the retail fundamentals, it's time to dive deeper into your specialty.
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