Liquor Store Shelf Smarts

You're on your way to learning all about starting, managing, and scaling a liquor store!
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Sections

Explore the section material and test your knowledge with short quizzes. Each section offers helpful resources you can actually use in your operations.
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Getting Started in Liquor Retail

How To Open a Liquor Store: 7 Simple Steps to Follow
Icon How To Open a Liquor Store: 7 Simple Steps to Follow
Small Business Tips
Owning a small business can be a dream come true. You’ll have the opportunity to build lasting relationships with your customers, share your passion for fine spirits, and make big profits while you’re at it.
4 Liquor Store Startup Costs You Can’t Overlook
Icon 4 Liquor Store Startup Costs You Can’t Overlook
Owning a liquor store can be lucrative, but getting started isn’t as simple as stocking shelves and unlocking the doors. A hefty price tag is attached — one that goes far beyond sourcing inventory.
Thinking of Buying a Liquor Store? 8 Things You Need To Know
Icon Thinking of Buying a Liquor Store? 8 Things You Need To Know
Small Business Tips
Buying a liquor store can be like snagging a bottle of vintage wine: It looks appealing from the outside, but it’s a big investment — and you need to know what you're getting into before you pull the trigger (or pop the...
How Much is a Liquor License? [ + 4 Things To Consider]
Icon How Much is a Liquor License? [ + 4 Things To Consider]
Small Business Tips
So, you’re interested in starting a liquor store? Great! Before you start ringing in sales, know that the liquor industry is one of the most highly regulated industries in the world. In the U.S., liquor laws vary...
4 Components of an Effective Liquor Store Business Plan
Icon 4 Components of an Effective Liquor Store Business Plan
Liquor Store
Developing a liquor store business plan that covers all critical elements and keeps your business on track can be a big task. What if you miss something important and your business suffers as a result? Liquor stores are...
Liquor Store E-Commerce 101: How To Sell Liquor Online
Icon Liquor Store E-Commerce 101: How To Sell Liquor Online
Liquor Store
Selling food online is simpler than ever. Selling liquor is a different story. Consumers are spending more time online and, in turn, spending more money. Forecasts estimate that US e-commerce sales will cross $1...
Getting Started in Liquor Retail Quiz
Getting Started in Liquor Retail · Check Your Knowledge

The Bottle Shop Quiz

18 questions pulled from six essentials on starting a liquor store.

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Operating a Liquor Store

Liquor Store Staff Training: Product Knowledge, Upselling, & Customer Service
Icon Liquor Store Staff Training: Product Knowledge, Upselling, & Customer Service
Small Business Tips
A great liquor store employee is worth their weight in gold. Along with a great selection, friendly, helpful staff who give customers recommendations and keep operations running smoothly can easily turn a good liquor...
Liquor Store Delivery Challenges: 5 Tips for Navigating Compliance
Icon Liquor Store Delivery Challenges: 5 Tips for Navigating Compliance
Industry Insights
From groceries and hot meals to clothing and pet food, customers love the convenience of ordering their favorite products right to their doorstep.
Age Verification Systems: 5 Top Solutions for Liquor Stores
Icon Age Verification Systems: 5 Top Solutions for Liquor Stores
Small Business Tips
If you sell liquor to a minor, your store will face steep consequences. Fines, license suspensions — you may even have to close your doors for good.
Multilocation Liquor Store Management: Can Your POS System Handle It?
Icon Multilocation Liquor Store Management: Can Your POS System Handle It?
Liquor Store
What Every Liquor Store Should Audit Monthly (but Most Don’t)
Icon What Every Liquor Store Should Audit Monthly (but Most Don’t)
Liquor Store
You know to keep one eye on your daily sales numbers and weekly inventory orders, but is that enough to keep your liquor store profit margins healthy?
Drilling Down on KPIs: Which Liquor Store Metrics Actually Matter
Icon Drilling Down on KPIs: Which Liquor Store Metrics Actually Matter
Liquor Store
If you’ve ever opened your point of sale (POS) reports, scrolled for 30 seconds, and thought “Cool… but what do I do with this?” — you’re not alone. Mike, who owns a single neighborhood shop, checks daily sales. Sara,...
Liquor Store Operations Quiz
Liquor Store Operations · Check Your Knowledge

The Back Room Quiz

18 questions pulled from six essentials on running day-to-day liquor store operations.

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Talk to an expert in your industry about the features you need to get started.

Promoting a Liquor Store

5 Liquor Store Promotion Ideas To Try Today
Icon 5 Liquor Store Promotion Ideas To Try Today
Liquor Store
7 Liquor Store Promotions You Need To Try Immediately
Icon 7 Liquor Store Promotions You Need To Try Immediately
Liquor Store
What’s the only thing your customers love more than their favorite cocktail?
How To Increase Liquor Store Sales: 5 Tips & Tools
Icon How To Increase Liquor Store Sales: 5 Tips & Tools
Liquor Store
At some point, many retailers hit a plateau and wonder how to increase liquor store sales. Discounts might seem like the obvious first step — but combined with operating expenses like rent, staffing, inventory, and...
Small Liquor Store Interior Design: 9 Creative Ideas
Icon Small Liquor Store Interior Design: 9 Creative Ideas
Retail Store
Want to move more bottles and win over new customers? Craft a liquor store interior as rich as your wine offerings.
Promoting a Liquor Store Quiz
Promoting a Liquor Store · Check Your Knowledge

The Window Display Quiz

12 questions pulled from four essentials on design and promotions.

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Talk to an expert in your industry about the features you need to get started.

Scaling a Liquor Store

Liquor Store Profit Margins by Category: Wine vs. Spirits vs. Beer
Icon Liquor Store Profit Margins by Category: Wine vs. Spirits vs. Beer
Liquor Store
Margins shape your liquor store’s success. Between rising supplier costs, power-hungry coolers, and products that expire before they sell, every category tells a different profit story.
Liquor Store Accounting: 11 Tips & Tools
Icon Liquor Store Accounting: 11 Tips & Tools
Small Business Tips
Most liquor store owners didn't get into this business to become accounting experts.
How To Secure Liquor Store Financing [+ Top Solutions]
Icon How To Secure Liquor Store Financing [+ Top Solutions]
Small Business Tips
It’s never a bad time to start a liquor store. As a business, it’s fairly recession-proof, and with enough passion and planning, liquor store owners can turn healthy profits. However, securing the financing to get...
5 Best Liquor Store POS Software Providers [Pricing + Reviews]
Icon 5 Best Liquor Store POS Software Providers [Pricing + Reviews]
Hardware & Software
Running a liquor store has never been easy.
Top Liquor Inventory Software Solutions for 2023
Icon Top Liquor Inventory Software Solutions for 2023
Industry Insights
Are your inventory processes out of date? I’m guessing you don’t still use flip phones or tape decks. If your inventory software solution is just as outdated — or if you aren’t using a formal inventory software solution...
5 Hidden Costs of Scaling to Multiple Liquor Stores
Icon 5 Hidden Costs of Scaling to Multiple Liquor Stores
Small Business Tips
Business is booming. New customers are rolling in. Cash flow is consistent and healthy.
Scaling a Liquor Store Quiz
Scaling a Liquor Store · Check Your Knowledge

The Growth Plan Quiz

18 questions pulled from six essentials on growing and strengthening a liquor store business.

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Courses on the General Retail Learning Path

Retail Fundamentals Bootcamp

From pricing your first product to reading your numbers like an owner. This course covers the financial fundamentals every retail store needs to stay profitable.

Brick-and-Mortar Marketing

Learn how to market a physical retail store, from choosing the right digital channels to turning your POS into a promotional tool. Built for owners who compete in person, not just online.

Retail Financial Accelerator

From pricing your first product to reading your numbers like an owner. This course covers the financial fundamentals every retail store needs to stay profitable.