Dreaming of opening your own retail store?
The line between “dreaming” and “doing” can feel impossible to cross. If you’re ready to make the leap, you need to know what to expect.
What separates successful retailers from those who close their doors within the first year? Realistic budgeting. Too many first-time store owners focus only on the big expenses like rent and inventory, then get blindsided by all the smaller costs.
The good news? You don't have to learn this the hard way.
In this post, we’ll cover the most significant costs of opening a new business (including some industry-specific costs for specialty retailers), and give you advice on avoiding common budgeting mistakes.
Let’s jump in.
Let’s start by answering the central question of this post: How much does it cost to open a retail store?
The cost of opening and managing a retail store varies depending on your industry, the size of your store, your location, and more. Here’s a breakdown of the ranges you can expect depending on your store’s needs:
Beyond the size and location of your store, what type of retail you’re in can also impact startup costs. Generally speaking, industry-specific startup costs are:
Beyond startup expenses, you'll need six to 12 months of operating expenses in reserve to cover payroll, utilities, and ongoing costs while building your customer base. With this in mind, let’s dive a little deeper into these categories and help you more accurately estimate your overall startup costs.
Related Read: Convenience Store Operating Expenses: 7 Costs To Budget For
Your location and real estate costs are your largest upfront and ongoing expenses, so let’s start by breaking down what you can expect to spend on your new retail store.
Commercial rent averages about $29 per square foot/year, but this varies dramatically by region and location type.
For perspective, in parts of California where the average commercial rent is upwards of $42 per square foot, a 1,000 square foot store would cost $3,500 in monthly rent. Compare that to spots in North Carolina, where the same-sized store would only cost about $1,800 per month.
Of course, location costs can also vary drastically even within the same state. A prime downtown location will be significantly more expensive than a store in a suburban strip mall.
Expect to pay the first month's rent, plus one to two additional months upfront. When negotiating your lease, push for five-year terms with renewal options, free rent periods during buildout, and vanilla shell delivery to reduce renovation costs.
If you’re brand new to retail, you might try a temporary digital or pop-up option to learn the basics and build a customer base before investing heavily in a physical location.
Beyond rent, you’ll need to factor in utility costs — spending on things like electricity, internet and phone, water and sewage, and gas. Most locations will need semi-regular maintenance as well, whether it’s for their HVAC and refrigeration systems, or for specialty tools (e.g. meat slicers, food warmers).
Speaking generally, combined utility costs run a business between $200 and $1,000 per month. However, these costs also vary between industries, as some industries have unique needs that can raise expenses.
For example, businesses selling fresh food like grocery stores, butcher shops, or farm shops will probably be spending a lot more on electricity for fridges and freezers (refrigeration accounts for about 40% of a grocery store’s electricity bill).
Regardless of your specific retail area, here are some general tips for reducing your utility costs:
Unfortunately, some high utility costs are unavoidable due to your area. That’s why it’s important to learn about and consider these expenses before you commit to a new location.
Related Read: How To Get a Loan To Start a Business: 4-Step Checklist
An often overlooked startup cost of opening a retail store — or starting any business — is the legal and administrative cost of launching that business.
Here’s a breakdown of the costs you want to prepare for in this area:
In order to apply for most business and specialty licenses, you’ll need to start by legally forming a business entity. Based on your liability protection needs and tax considerations, choose between LLC, sole proprietorship, corporation, or partnership structures.
Fees will vary slightly based on what type of business you incorporate, but the fees are generally pretty minimal. That said, if you are forming an S-Corp or a more complicated type of business structure, you may want to consult a legal professional.
The cost of a business license varies significantly by state and city, ranging anywhere from $50 to $550. Research your local requirements early in the planning process as applying for the wrong type of license can waste time and money in those crucial early months.
Seller’s permits (a.k.a. sales tax permit or sales tax license) are necessary for collecting and remitting sales tax; some states offer them at no cost, while others charge nominal fees. This is a requirement for both brick and mortar and businesses that operate completely online.
In addition to a general business license, some retailers will have to meet additional requirements for things like food safety or if they sell age-restricted products.
Liquor licenses are the most expensive, while tobacco and food service permits have separate fee structures.
A certification of occupancy is required after completing your buildout. This confirms your space meets local building codes and safety requirements.
You’ll also want to make sure that you’ve checked for any special zoning permits (especially if you sell liquor or tobacco), as every city and county’s rules are a little different.
Some amount of small business insurance is always a good idea (and sometimes a requirement). Depending on your location and the amount of coverage you need, costs can vary.
Considering the amount of insurance you want, it may be best to consider a Business Owners’ Policy (BOP) that combines general liability and other insurance types in a single policy.
The last of these expenses aren’t required to run your business but certainly makes it easier. You’ll want to assess whether the time and effort saved by employing these services is worth the cost.
Depending on your area, specific business needs, and goals, you might not need all of these coverages and formation costs, but keep them in mind when budgeting for startup costs.
Turning an empty commercial space into a welcoming retail environment takes time, effort, and, of course, budget. Let’s take a look at the renovation costs to consider once you acquire your retail space.
If you plan to renovate your space, here are some of the costs to keep in mind:
Even if you don’t intend to renovate your space, you need to consider basic decoration and store organization costs, like paint, commercial retail flooring, and retail shelving and displays.
Related Read: The Ultimate Business Plan for Retail Business Management
Next, you need to budget for technology and equipment for your new store. Essential technology includes your point of sale (POS) system, inventory management tools, and in-store security systems.
Let’s break down those costs.
Most retail POS systems consist of (at a minimum) the POS software, a touchscreen to ring up customers and look up items, a barcode scanner, a card reader, and a cash register.
This is a basic setup that will work for many retailers, but depending on your industry, you might need additional hardware, such as:
Software can vary considerably, with basic, general retail options or more advanced, industry-specific options. Choosing the right option for your business can save you a lot of time and effort in the long run.
Generally speaking, most systems come with some form of inventory management tool built in. Your inventory management system will update stock automatically when you make a sale or receive an invoice.
However, if you manage complex multi-state locations or large warehouses, you might want to invest in separate inventory management software.
Last, your security system will include tech like cameras, sensors, and alarms. You can expect to spend $1,000 or more on your initial hardware costs, depending on your store size. Professional installation adds a few hundred dollars, and 24/7 monitoring services carry a monthly fee.
Your shiny new retail business isn’t going to attract a lot of customers if you’ve got nothing to sell. Your initial inventory is therefore one of your most important (and often one of the highest) starting costs.
This is an area where it’s hard to provide a specific number, but we can give you a few industry-specific examples to give you a rough idea:
It’s a good rule of thumb to start small — but that doesn’t mean understocking. Instead, you may want to start with a focused product selection rather than trying to stock everything. It's better to have adequate quantities of popular items than sparse quantities of everything.
Once your store has been in operation for a few days or weeks, you’ll want to use the sales reports on your POS system to track what items are popular and which are taking up space. Over time, you can also use your sales history to set low stock alerts and automated reorder points to ensure customers’ favorites are always in stock.
All in all, your initial inventory investment depends heavily on your industry. A grocery store will need to consider product perishability and may choose to start with a more limited stock, whereas a liquor store owner will need to purchase expensive, high-ticket items in bulk upfront.
Chances are, you’re not planning on running your store all alone. That means you need to consider staffing and payroll expenses when considering your startup costs.
Retail wages vary by position and location. Entry-level sales associates may earn $13 to $15 hourly (adjusted for local minimum wage). Let’s take a look at some of the national averages for common retail roles:
Specialized positions like inventory specialists average $19 hourly, while buyers for larger stores earn $24 hourly. You’ll likely want to start with a lean team of essential positions, then expand your team as your store grows.
But your employment costs don’t stop at base wages. You also need to factor in a benefits multiplier of 1.25 to 1.4 to account for payroll taxes, insurance, and benefits.
Pro tip: It might feel like the best way to cut down on high labor costs is to pay your staff less — but be careful, high employee turnover means less experienced staff, more time training, and a worse overall customer experience.
Instead, focus on rightsizing your employee schedules. For example, you might use the reports on your POS to identify your peak hours or top-performing departments over time to ensure you’re only calling in extra help when you really need it.
Related Read: 5 Top Retail Employee Management Software Picks
8. Marketing and Grand Opening Costs
If you want to recoup your initial investment, you’ll need to steadily bring in new customers and keep existing customers coming back for more.
Effective retail marketing and a splashy grand opening are critical to launching your business and building a starting customer base. But how much does it cost to launch your store the right way?
It’s a good rule of thumb to allocate 12 to 20% of your projected first-year revenue for marketing. This might seem aggressive, but remember: Your ideal customers can’t become loyal regulars if they don’t know you exist. A strong marketing campaign is a must for building brand awareness and attracting your first customers.
Here are some costs to consider:
And don’t forget about your grand opening event. Simple events cost $500 to $1,000, medium-scale celebrations run $2,000 to $5,000, while elaborate grand openings can exceed $10,000.
These days, most customers discover local businesses online and expect some form of online shopping functionality, whether that’s simply the ability to browse your store’s selection from their phone or order curbside pickup.
Though somewhat tied in with marketing, selling goods online comes with some unique costs.
First and foremost, you’ll need a POS system that supports advanced inventory management and integrated e-commerce. This will sync your in-store stock levels and product information with your website, allowing you to offer online sales without managing two separate systems.
That said, if you do use a separate e-commerce platform or third-party delivery service (e.g. DoorDash, InstaCart), they will have additional fees for usage.
We’ve walked through some of the basic costs every retailer needs to consider when launching a new store — but not all retail stores are the same. Depending on your industry vertical, you’ll have different needs and costs. Let’s look at how this plays out for four common verticals.
Food retail requires specialized equipment and compliance measures that significantly impact startup costs.
Commercial refrigeration represents your largest equipment expense at $15,000 to $40,000 for walk-in coolers and display cases, while freezer units add $3,000 to $10,000 each.
Grocery stores also need to factor in health department permits and inspections which cost $200 to $1,000, plus Hazard Analysis and Critical Control Points (HACCP) compliance training and certification at $500 to $1,500.
Remember: Your grocery point of sale system needs features like deli scale integrations, self-checkout features, and more — a generic POS system won’t cut it.
Related Read: How To Open a Specialty Grocery Store: 5 Ideas and Tips
Liquor retail faces unique regulatory and security challenges that cost more than other retail verticals.
Liquor license fees range from $2,000 to $10,000+ and vary dramatically by state (especially if you live in an ABC state). Some states (such as Florida) also have limited license availability, forcing you to purchase existing licenses at premium prices.
Liquor store owners also often need to invest in security measures like cameras, safes, and reinforced doors to protect high-value (and high-theft-risk) inventory.
Your POS solution needs advanced features like age verification, compliance-friendly reporting features, and case breaking.
Tobacco retail is another highly regulated industry segment with rules that can vary drastically from county to county.
The biggest restriction on tobacco stores is generally where they are allowed to operate. Some states have zoning laws that restrict how nearby a tobacco shop can be to a school or residential areas. This is especially important if you are running a hookah bar or cigar lounge with any sort of smoking on premises.
On-location smoking will also come with some additional costs that include meeting zoning requirements and creating a more pleasant experience through features like ventilation systems.
The good news is that compared to liquor licenses, the cost of tobacco retail licenses tends to be relatively low (as low as $50 and up to $300).
Round-the-clock operations create unique cost pressures that traditional retail doesn't face. 24/7 operational costs include night shift wage premiums and higher utility expenses from constant lighting and refrigeration.
Many convenience stores also sell lottery tickets and tobacco products, which require additional setup fees, compliance and licensing requirements, and management tools. Lottery terminals require a $1,000 to $3,000 setup, plus monthly fees.
You need a point of sale system with high-risk payment processing integrations, dual pricing, and advanced employee management features to run your store efficiently.
Specialty retailers face seasonal inventory challenges requiring larger cash reserves to weather slow periods and stock up for peak seasons.
Depending on your type of specialty store, you may have to shell out additional funds for display fixtures like mannequins and appealing shelving displays. Fitting rooms are another cost to consider, running around $500 to $2,000 per room for construction and proper lighting.
If you sell electronics, power tools, or other high-value items, having a POS system that can track and manage serialized inventory is a must.
When thinking about how much it costs to open a retail store, it’s good to think of not only what you should do but also everything you shouldn’t. Here are some of the most costly mistakes retailers make when launching a new store:
If you’re able to avoid these pitfalls, you can set your store up for success from opening day.
As we’ve explored in this post, opening a retail store requires a significant upfront investment. But by having a deeper understanding of those costs in advance, you can find opportunities to reduce costs and make good business decisions before you open your doors.
But getting your finances in order is only the first step. Once you open your doors, you’ll need to keep things running smoothly and deliver excellent customer service to stand out from the competition and find long-term success.
The right technology can help. POS Nation is dedicated to matching small, independent retailers with powerful, cost-effective solutions that are the right fit for their specific industry. With the right POS system, you’ll have everything you need to efficiently manage inventory, track employees, improve customer service, and more.
Contact our retail specialists today to understand why your POS system is one of the most important purchases you can make.