The perfect garnish can take a cocktail to the next level — whether it’s a juicy lime wedge adorning a mojito or a rim of sparkling salt on a margarita glass.
Similarly, an enticing promotion takes a customer’s experience in your liquor store from good to great. Promotions excite shoppers, connect them to your brand, and encourage them to spend more money during each visit — but they also require creativity and careful planning.
In this blog, we’ll cover the basics of liquor store promotions, then explore our five favorite ideas. Cheers to higher sales and happier customers!
First, let’s talk about why promotions are a must-have ingredient for liquor store success. Here are five reasons to offer regular deals:
Managing promotions might seem like a lot of work, but the right technology can make it effortless.
Before creating your promotional calendar, make sure your liquor store point of sale (POS) system includes marketing features. This tool lets you create custom promotions, schedule them in advance, and ensure they’re always applied accurately at the checkout counter.
Related Read: How To Choose a Liquor Store POS System: 4 Tips and Providers
Now that you have the right tools, you’re ready to start offering the most attractive liquor store promotions in town. Here are our five favorite types of promotions — plus specific ideas to inspire you.
Product bundles should be a staple in your liquor store’s promotional strategy. Along with encouraging customers to add more products to their baskets, bundles help you highlight specific bottles, giving you the opportunity to showcase your newest arrivals or increase turnover for your least popular spirits.
Here are three promotional bundles to consider offering:
You can even offer samples of these products if your liquor license allows it, encouraging customers to add more of these discounted bottles to their shopping baskets.
Pro tip: Your liquor store’s POS system should make it easy to create promotional bundles. Simply select eligible bottles and enter a minimum purchase amount, and your POS system will automatically apply the discount at the checkout counter.
Want to boost your liquor store’s sales and share your passion for fine spirits with the community? Consider hosting events.
Events are an excellent way to bring new customers through your doors and showcase your selection. Here are just a few examples of liquor store promotional events:
Along with promoting featured products, you can also offer event attendees an exclusive discount or coupon to be redeemed during their next visit — encouraging them to become repeat customers.
Giving out branded swag is a win-win for you and your customers. They enjoy the excitement of getting something for free — and you get the benefit of free advertising for your liquor store.
You can offer freebies for first-time customers, loyalty program members, or shoppers who spend over a certain amount in your store.
Let’s look at a few popular freebie options:
Giving away free liquor is expensive and may violate liquor industry marketing regulations, so freebies like these are a great alternative.
Hoping to become your neighborhood’s favorite liquor store? Get involved in the community by partnering with nearby businesses and sponsoring local events.
Here are a few ideas to expand your reach and increase brand awareness for your business:
Getting involved in events like these gives attendees a reason to choose your liquor store over the competition.
How will you let customers know about new seasonal products, discounts, and upcoming events? The answer is social media.
Social media can help you attract new shoppers and stay connected with your loyal customers. Check out these post ideas to increase engagement on your pages and bring followers through your door:
Most social media platforms like Instagram and Facebook have strict alcohol advertising guidelines, so review their regulations before posting.
You’ve got the right ideas for your liquor store promotions — now you need the tools to bring them to life. A liquor store POS system can help you identify promotion opportunities and turn them into higher sales.
Bottle POS is our top POS pick for liquor stores because it includes powerful features like mix and match bottle pricing, a customer loyalty program, and integrated email and SMS marketing features. Plus, you’ll have access to must-have tools for liquor store management, like case-bottle inventory tracking, built-in age verification, and in-depth sales reporting.
See Bottle POS in action by scheduling your live, personalized demo with one of our liquor industry experts today!