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How To Find and Manage E-Commerce Suppliers: The Complete Guide for Grocers

Written by Cort Ouzts | May 1, 2025 7:06:16 PM

Finding reliable wholesale partners who deliver quality grocery products on time and at favorable prices is essential for your store’s survival. The right supplier relationships make all the difference between surviving and thriving for your grocery business. 

For small business owners and independent grocers, the stakes couldn't be higher. Supply chain disruptions, quality inconsistencies, and pricing fluctuations can quickly eat away at already-thin profit margins and damage customer relationships. But how can you avoid these challenges and find and manage e-commerce suppliers that set your store up for success?

This guide breaks down the entire supplier management process, from finding and vetting potential partners to integrating them with your tech stack. Then, we’ll give you options for suppliers and tech solutions to make managing your grocery store supply chain less of a headache.

Let’s get started.

Managing E-Commerce Suppliers for Grocers: Understanding the Grocery Supply Chain

Finding the right suppliers is critical for retailers in any industry — but these relationships are even more important for an industry with perishable goods, like the grocery industry. Stores with the right partners can maintain consistent, fresh inventory with competitive pricing, which is a must if you want to keep a competitive edge.

Every e-commerce grocer needs to know the seven main types of grocery suppliers:

  • Specialty food distributors: Focus on niche, gourmet, or international products.
  • Meat and seafood providers: Handle proteins requiring strict temperature control.
  • Dairy distributors: Manage temperature-sensitive milk products and cheeses.
  • Shelf-stable product vendors: Provide packaged goods and nonperishables.
  • Bakery suppliers: Deliver fresh bread and pastries.
  • Beverage distributors: Handle everything from bottled water to craft beverages.

Related Read: 8 Best Grocery E-Commerce Software Providers in 2025

The most successful grocers build a strategic mix of local, regional, and national suppliers. When you get a blend of these supplier types, you can offer a diverse product mix and build a resilient supply chain.  

Finding and Vetting Quality Grocery Suppliers

We understand the importance of finding the right suppliers, but how do we decide which suppliers are the right ones? Properly vetting suppliers is critical. The wrong supplier will leave you with empty shelves or poor-quality products — either way, your reputation will suffer. 

If you’re just getting started (or just starting over), here are a few places you can find reputable food suppliers:

  • Specialty food shows: Attend industry events like the Fancy Food Show or regional food expos to connect directly with producers and distributors.
  • Farmers markets: Discover independent producers with unique products.
  • Distribution centers: Tour wholesale facilities in your region to establish direct relationships.
  • Industry associations: Join organizations like the National Grocers Association for access to supplier directories and networking opportunities.
  • Referrals: Ask other grocers or restaurant owners for recommendations.

When vetting potential partners, you should focus on three essentials: food safety practices, delivery reliability, and product consistency. 

Request each potential supplier’s HACCP certification, food safety audit reports, and insurance documentation before you put anything in writing. The best suppliers will readily provide these materials and welcome your questions about their processes.

You also want to carefully vet each supplier’s offerings and pricing. Start by requesting product samples. If possible, schedule an in-person facility tour. Review their order fulfillment processes, minimum order requirements, and payment terms. Finally, check references by speaking with other retailers who work with them to understand the supplier's performance history.

Red Flags To Watch For

Be cautious of suppliers who push back on your requests to see their certifications, offer unusually low prices, communicate inconsistently, or lack proper cold chain management for perishables. These warning signs often indicate deeper issues that could impact your product quality and customer satisfaction.

Related Read: The 5 Top Vendor Management Best Practices

Even if you’re sure you’ve found a winner, start every new supplier relationship with limited test orders before making commitments. This approach lets you evaluate your new partner’s product quality, delivery reliability, and communication under real conditions — without opening your business up to too much risk.

Top Grocery Supplier Sources for Retailers

Here’s a brief look at some e-commerce suppliers grocery stores might consider:

  • UNFI (United Natural Foods Inc.): This is the largest publicly traded wholesale distributor of health and specialty food in North America.Their product portfolio includes 250,000+ items across organic, natural, and conventional categories, making them ideal for stores focusing on health-conscious consumers.
  • KeHE Distributors: A B Corp-certified distributor specializing in natural, organic, and specialty products, KeHE is known for its "On Trend" products program that identifies emerging brands before they go mainstream.
  • DOT Foods: Unlike traditional distributors, DOT works as a redistributor, consolidating products from 1,500+ manufacturers into single deliveries, making them perfect for stores needing variety without meeting multiple minimum order requirements. Their weekly delivery schedule helps reduce inventory carrying costs.
  • Regional specialty distributors: These distributors often provide more personalized service with account representatives who understand local market preferences. Many regional distributors also carry unique local products that help differentiate your store from national competitors.

Related Read: 4 Online Grocery Shopping Trends To Watch in 2025

If you’re looking for some product-specific suppliers, here are some options by category:

  • Produce distributors: In addition to the industry giant Sysco Produce, consider companies like Four Seasons Produce (East Coast) or Charlie's Produce (West Coast), which specialize exclusively in fresh produce. 
  • Meat and seafood providers: Performance Food Group offers comprehensive traceability systems that allow you to share product origins with customers. For seafood, look for suppliers certified by the Marine Stewardship Council to meet growing consumer demand for sustainable options.
  • Dairy specialists: Regional dairy distributors like Cloverland Dairy (Mid-Atlantic) or Producers Dairy (West Coast) often provide fresher products with one to two days shorter supply chains than national providers.
  • Ethnic food suppliers: Distributors like Roland Foods (international), Walong (Asian), or La Tortilla Factory (Hispanic) can help you create a better international product mix.

When building your supplier network, consider a hybrid approach that combines the reliability of national distributors with the unique offerings of regional suppliers. 

Pro tip: A good rule of thumb is to have two or three suppliers for every department/product category in your store. 

Building Strong Grocery Supplier Relationships

If you want to get the best from your e-commerce suppliers, you need more than just the right people in the right partnerships — you need to take the time to build relationships with those partners. The most successful grocers are the ones who develop collaborative relationships with their suppliers, rather than just treating them like vendors. 

Your store’s tools and technology play a crucial role in managing these relationships efficiently. A specialized grocery point of sale (POS) system is one of the best ways to kick your partnerships off on the right foot. Here are some ways your point of sale system can help you manage your suppliers:

  • Automating reorder alerts based on inventory levels and sales patterns
  • Tracking supplier performance metrics 
  • Managing variable-weight items
  • Providing real-time inventory visibility
  • Integrating online grocery with in-store sales

The most successful grocery operations also use their POS data to share consumer insights with key suppliers, which benefits both parties. 

Popular Grocery POS Systems for Supplier Management

You know you need the right technology to manage your supplier relationships effectively — but how can you find the right tools for your store?

Modern grocery POS systems have tailored features designed to improve your vendor management, inventory processes, and more. Let’s take a look at four incredible options for grocery point of sale systems. 

1. IT Retail

IT Retail delivers a comprehensive grocery management solution created by grocers, for grocers. Their platform addresses the unique challenges of grocery retail with specialized tools for managing multiple supplier relationships and perishable inventory.

Top features:

  • Cloud-based perishable inventory management
  • Sophisticated system that analyzes sales data, inventory levels, and seasonal patterns
  • Comprehensive vendor performance analytics tracking quality issues, delivery consistency, and price variations
  • Mobile dashboard providing instant inventory access from anywhere
  • Unified multidepartment coordination with specialized reporting

IT Retail's 30+ years of grocery-specific experience give them an edge because they understand the challenges grocery stores face. Store owners consistently report that IT Retail's robust reporting suite gives them the insights they need to optimize supplier relationships and improve their inventory management processes.

2. Markt POS

Markt POS offers flexible inventory management designed specifically for specialty food retailers. Their system excels at integrating scale systems for environments like meat shops, delis, and international markets.

Top features:

  • Specialized handling of variable-weight items
  • Supplier portal allowing vendors limited access to inventory data
  • Integrated scale systems for specialty departments
  • Flexible configuration for unique market requirements

3. ECRS Catapult

ECRS Catapult provides enterprise-level functionality for grocers managing multiple locations. Their system synchronizes inventory information across physical stores and e-commerce platforms.

Top features:

  • Advanced forecasting algorithms for multistore inventory planning
  • Automated suggested ordering considering lead times and minimum orders
  • Unified inventory database across physical stores and online channels
  • Robust enterprise reporting capabilities

4. NCR Counterpoint

NCR Counterpoint delivers comprehensive supplier management scaled for larger grocery operations. Their platform streamlines communication with major distributors while providing sophisticated purchase order management.

Top features:

  • EDI capabilities for automated communication with major suppliers
  • Vendor performance tracking based on sales velocity
  • Sophisticated purchase order management for complex supply chains
  • Multilocation inventory visibility and control

Finding the Right POS Provider

When evaluating grocery POS systems for your operation, consider some of these essential features: 

  • Integration capabilities with your suppliers' ordering systems
  • Specialized tools for managing perishable inventory
  • Reporting flexibility for supplier performance analysis
  • Mobile accessibility for inventory monitoring
  • Implementation support with grocery-specific expertise

With the right technology, you can bring certainty into your supplier management processes. Take your time and select the best tool for your store to improve your chances of better supplier relationships, better customer experiences, and better profit margins. 

Grocery Supplier Evaluation Checklist

Use this simple checklist to ensure you’ve asked all the questions you need to ask, dotted all your i’s, and crossed all your t’s when vetting potential suppliers.

Initial Assessment

  •  Verify proper licensing and permits.
  •  Check food safety certifications (HACCP, SQF, BRC, etc.).
  •  Review third-party food safety audit results.
  •  Confirm liability insurance coverage.
  •  Research supplier reputation and years in business.

Food Safety & Quality

  •  Evaluate cold chain management capabilities.
  •  Verify temperature monitoring during transportation.
  •  Assess product freshness guarantees.
  •  Review shelf-life policies and date coding practices.
  •  Test sample products for quality consistency.
  •  Check product traceability systems.

Related Read: The Best Business Plan Checklist for New Owners

Business Terms

  •  Review pricing structure.
  •  Understand minimum order requirements.
  •  Review delivery frequency options.
  •  Confirm emergency delivery capabilities.
  •  Understand return policies and credit procedures.

Contingency Planning

  •  Document food recall processes.
  •  Verify contamination protocols.
  •  Identify backup supplier options.
  •  Understand holiday and weather emergency procedures.

Relationship Building

  •  Meet your account representative.
  •  Tour supplier facility (if possible).
  •  Contact current customer references.
  •  Establish performance metrics for the relationship.
  •  Create clear communication channels.

How To Find and Manage E-Commerce Suppliers for Your Grocery Store

The right e-commerce suppliers are essential for managing your online grocery business the right way. Stores that establish the best partnerships have access to fresher products, more reliable inventory, and often, better pricing. 

Following the tips in this post will help you diversify your supply chain, build great relationships with your suppliers, and set yourself up for successful online and in-store grocery operations. But to get the most out of your suppliers, you need the right tools and technology.

A specialized grocery POS system gives you real-time inventory visibility and provides reorder alerts based on actual sales data. Solutions like IT Retail offer specialized tools designed for the unique challenges of perishable inventory and complex supplier networks. 

Schedule a demo of IT Retail — or build and price your custom point of sale solution — to kick your new e-commerce supplier relationships off on the right foot.