Free holiday season guide for small retailers

What does your holiday plan look like right now?

If it’s mostly last year’s promotions and a rough idea of who’s working Black Friday, this guide is for you.

Inside, you’ll find a fillable preseason checklist to work through first, discount ideas for your store type, and tips on marketing, store setup, and staffing for the busiest weeks.

What's inside?

Preseason checklist ✅

Six steps and 22 tasks, from promotions and inventory to staffing and store setup. The fillable checkboxes let you check them off as you go.

Store discount ideas 💰

Deal ideas for general retail, liquor, tobacco, and grocery stores, so your offers stand out when shoppers compare prices. 

Tips for busy weeks 🏪

Marketing ideas for local ads, e-commerce, social, and email, plus store setup and staffing tips for when your store is busiest.

Set your store up for the holidays

Our guide walks you through the weeks ahead, from Black Friday to your January review. Fill out the form to get your guide and start checking things off your to-do list.